Malouf Foundation Releases OnWatch Toolkit at Forging Freedom Event

LOGAN, Utah—The Malouf Foundation launched the official OnWatch Toolkit during its third bi-annual Forging Freedom event at Las Vegas Market. With all-new content, this kit has the essential tools for businesses to get involved with the foundation’s flagship cause to end child sex trafficking through the OnWatch campaign.

During Forging Freedom, attendees heard from a bedding and furniture industry retailer, organizational director and small business owner who shared their experiences with the OnWatch campaign—specifically how holding an OnWatch event has helped them spread the word about this important cause. Afterward, Forging Freedom attendees were invited to host their own event.

“We appreciate everyone who supported this event, whether attending in person or watching from home,” said Sam Malouf, co-founder and president of the Malouf Foundation. “Now you can use these tools to raise awareness and make a difference wherever you live.”

To get started, businesses can access the OnWatch Toolkit on the Malouf Foundation website. Inside is an event checklist with step-by-step instructions on how to successfully execute an OnWatch event from start to finish. Other assets in the toolkit include social media images, press materials, and videos. These resources and more are now available for download at

“I’m so grateful for the OnWatch training and these educational materials,” said Diana Hoyt, a speaker at Forging Freedom representing Deep Water Home and Electronics. “I encourage everyone to take the training then find other ways to get their business involved and make a difference in their community.”

The Malouf Foundation launched the OnWatch campaign last July during its bi-annual Forging Freedom event at Las Vegas Market. As part of the campaign, the foundation partnered with Operation Underground Railroad to create a unique training program that educates people on the signs of child sex trafficking. To take the OnWatch training, visit

About the Malouf Foundation:

Founded in 2016 and based out of Logan, Utah, the Malouf Foundation is a registered nonprofit 501(c)3 organization dedicated to bringing comfort to community members by helping them fulfill basic needs during difficult times. The foundation works closely with local charities to provide comfort and care for abuse victims as well as support children and families in need. The foundation’s banner cause is to fight child sex trafficking and exploitation. Through key partners and its parent company, Malouf, the foundation gives 100 percent of its resources to the people it serves. For more information about the Malouf Foundation, visit