LOGAN, Utah—With over 25 years of sales and buying experience, Jim Fife has worked in nearly every capacity possible: merchandise planner, founder, senior buyer, owner, COO, president, and CEO. He’s even taught upper-level classes at the University of Utah on sales and business management. His breadth and depth of experience, from product creation to sourcing and manufacturing to sales to management—and specifically his work as a big box buyer—made him the ideal candidate to join the Malouf sales team.
Fife made the decision to join the team at Malouf when realizing their placement in the market. “Malouf is uniquely positioned to be an impact player in big box because of their experience with wholesale and online—they can do it all and do it well. Their capabilities in product development, design, and distribution are unmatched in this industry,” said Fife. “That, plus my experience, means we’re equipped to create valuable relationships with our big box partners.”
“Jim understands buyers, and their unique concerns, and how to manage big box business, which is priceless to our partners. He brings a unique perspective to the table that will enhance the insight and strategy of our team,” said Mike Douglas, vice president of sales at Malouf.
Fife also brings an understanding of product partnerships and licensing to the table. He’s orchestrated lucrative licensing deals with Duck Dynasty, Nascar, and West Coast Choppers, and plans to bring celebrity partnerships to Malouf.
A leader in the furniture and bedding industry, Malouf offers a wide range of innovative products including pillows, sheets, mattress protectors, bed frames, mattress toppers, and adjustable bed bases. Malouf products are available in over 12,000 retail partner locations in the U.S. and its growing international team now serves over 20 countries. Known for its commitment to quality, pricing, and service, Malouf continues to expand its vertical integration capabilities to better serve its customers. Malouf was founded in 2003 by Sam and Kacie Malouf and is headquartered in Logan, Utah. To learn more, visit maloufsleep.com.