Over the years, thread count has become the most advertised feature of bedding. But, standing alone, it isn't a very accurate indicator of quality. Because of this, we want to help teach you how to talk about thread count and help others understand what does contribute to a superior set of sheets. Here's what customers really need to look for when buying their next set of sheets.
Fiber quality impacts how customers experience their sheets: temperature, softness, feel, and durability. Long-staple cotton and French linen, for example, are known for lightweight and breathable bedding with excellent durability. Tencel™ and rayon from bamboo are soft and silky and wick away moisture. Flannel and microfiber feel soft and cozy.
A well-designed and well-made set of sheets feels amazing and looks gorgeous on the bed. Customers should look for deep pockets in the fitted sheet, oversized dimensions for the flat sheet and pillowcases, and high-quality elastic that will hug their mattress.
When customers see pristine edges, quality piping, and strong elastic they know they have found a good set of sheets. It's also important to know if the fabric has been treated with a synthetic chemical wash to present a cool, smooth feel in the store-that vanishes once it's been washed.
Ultimately, no set of sheets will make a customer happy unless they love the feel. That preference is entirely personal. It's essential to touch and feel sheets as they discover what they like most: silky, smooth, soft, cool, warm, etc. Customers may even find that they prefer a different feel depending on the season. See a comprehensive list of our sheets here.